Privacy policy

Last Updated: November 11, 2025

Welcome to Keithaa (“Keithaa”, “Company”, “we”, “our”, or “us”). Keithaa is an export-focused cosmetics and personal care brand committed to protecting your personal information and maintaining transparency regarding how your data is collected, used, stored, and protected.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to:

  • Our website and online platforms

  • Export and wholesale inquiries

  • Customer support communications

  • Marketing and promotional communications

  • WhatsApp, email, SMS, and phone interactions

  • Third-party integrations used by Keithaa

This Privacy Policy does not apply to third-party websites or services not operated by Keithaa.

2. Information We Collect

A. Information You Provide

We may collect personal and business-related information including:

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

  • Company or business name

  • Country and export-related details

  • Inquiry and communication details

  • Information submitted through forms or emails

B. Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Geographic location (approximate)

  • Website usage and browsing behavior

  • Cookies and tracking technologies

  • Referral URLs and analytics data

3. Legal Basis for Processing

We process personal information based on one or more of the following lawful grounds:

  • Your consent

  • Legitimate business interests

  • Compliance with legal obligations

  • Performance of contractual or pre-contractual business activities

By using our website or submitting your information, you consent to the processing described in this Privacy Policy.

4. Export & Business Inquiries

Keithaa primarily operates for export and wholesale business purposes.

We may collect and process information to:

  • Respond to export inquiries

  • Process international or wholesale requests

  • Coordinate logistics and shipping

  • Maintain communication with buyers, distributors, and business partners

  • Improve our export services and customer experience

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality

  • Remember user preferences

  • Analyze website traffic and performance

  • Understand visitor behavior

  • Enhance user experience

  • Improve marketing effectiveness

Types of cookies we may use include:

  • Essential cookies

  • Analytics cookies

  • Performance cookies

  • Marketing cookies

You may manage or disable cookies through your browser settings. Disabling cookies may affect certain website features and functionality.

6. How We Use Your Information

We may use your information to:

  • Respond to inquiries and requests

  • Process export and wholesale communications

  • Provide customer support

  • Improve website functionality and performance

  • Send updates, newsletters, and promotional communications

  • Maintain security and prevent fraud

  • Comply with legal and regulatory obligations

Marketing communications through email, WhatsApp, or SMS are sent only where consent has been provided or where otherwise permitted under applicable laws. Users may opt out at any time.

7. Sharing of Information

Keithaa does not sell or rent your personal information.

We may share information with trusted third parties including:

  • Shipping and logistics providers

  • Website hosting providers

  • Analytics and performance tools

  • Communication service providers

  • Legal authorities where required by law

Third-party service providers are expected to maintain confidentiality and protect personal information in accordance with applicable laws.

8. International Data Transfers

As an export-focused business, your information may be transferred to and processed in countries outside India where our service providers, logistics partners, or business associates operate.

We take reasonable measures to ensure that transferred data is protected through secure systems, contractual safeguards, and access controls in accordance with applicable laws.

9. Data Security

We implement commercially reasonable administrative, technical, and organizational security measures including:

  • SSL/TLS encryption

  • Secure hosting infrastructure

  • Restricted access controls

  • Website security monitoring

  • Data protection safeguards

Despite our efforts, no method of electronic transmission or storage is completely secure.

10. Data Retention

We retain personal information only for as long as necessary for legitimate business and legal purposes, including:

  • Customer inquiries: up to 2 years

  • Export and business communications: up to 5 years

  • Legal, accounting, and compliance records: up to 7 years or as required by law

When information is no longer required, it is securely deleted or anonymized.

11. Your Rights

Subject to applicable laws, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your data

  • Withdraw consent

  • Opt out of marketing communications

  • Request information regarding data processing

To exercise your rights, please contact us using the details below.

12. Children's Privacy

Keithaa products may be used by individuals of different age groups; however, our website, export inquiries, and business communications are intended to be handled by adults or authorized guardians.

We do not knowingly collect personal information directly from children under the age of 18 without appropriate parental or guardian consent.

If we become aware that personal data from a minor has been collected improperly, we will take reasonable steps to delete such information.

13. Third-Party Links

Our website may contain links to external websites or services.

Keithaa is not responsible for the privacy practices, content, or policies of third-party websites. Users are encouraged to review their respective privacy policies separately.

14. Compliance With Indian Laws

Keithaa aims to comply with applicable Indian laws and regulations, including:

  • Information Technology Act, 2000

  • Digital Personal Data Protection Act, 2023

  • Applicable ecommerce and export regulations

15. Grievance Officer

In accordance with applicable Indian laws, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023, the Grievance Officer details are as follows:

Name: Karnn Goel
Designation: Grievance Officer
Email: info@keithaa.org
Phone: +91-9891111939

Response Time: Within 15 days

16. No Online Payment Processing

Keithaa does not currently process online payments through the website. Export orders and business transactions are handled through direct communication channels.

17. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time.

Changes will be posted on this page with an updated “Last Updated” date. Continued use of our services constitutes acceptance of the revised policy.

18. Contact Us

Email: info@keithaa.org
Phone: +91-9891111939

Address:
B-217, First Floor, Pocket-B
Okhla Phase I, Okhla Industrial Estate
New Delhi, Delhi – 110020
India